Business Curb Appeal

Military Flag display along curb.

Military Flag display along curb.

Let’s face it, looks do matter.    Curb appeal in selling a home is huge in capturing the customer from the moment they drive up.   If you think about it, a business is pretty much the same.   Thousands of people drive by most businesses every day.     Business owners and managers get busy and forget to take a step back and take a close look at how the store looks from the street.    It does matter.    If a business looks like nobody cares then that’s the message the passerby is most likely going to get.    It can be a simple fix.    Here’s some simple solutions to keeping your storefront fresh and the customers coming in.

1.  Keep your windows clean.   Dirty windows are associated with closed businesses.

2.  Landscaping and maintenance.   Make sure your grass is mowed on a regular basis and your shrubs and trees are trim.   Remove dead plants and trees and replace them with something new that is native to your area.

3.   Pick up your parking lot each day.    Make sure you  don’t leave clutter around either.

4.  Change out your frayed flags.   If you have a US Flag make sure you fly it with respect.    A frayed flag should be disposed of properly.    You can call the local VFW and they will be able to recommend someone that can pick the flag up.   Use flags with the changing  seasons and holidays.

5.  Banners are a very reasonable marketing tool    If your city allows banners you should definitely take advantage of it and again, change out the messages in correlation to hot products and sales.   If you don’t then you are losing customers.

6.  Window graphics.   Many cities allow window graphics and many do not even require a permit for them.  You can list products and services or go with a full color design.   Window perf is gaining popularity and is fairly simple to install.

7.  Sidewalk signs.   Believe it or not sidewalk signs are a throwback to the depression years.   There are a number of options for the frames and most accept a 2 x 3 sign.   This is very inexpensive and you can save them signs and use them over and over again.    They are very popular today and can be used for businesses that have very little room or options.

8.  Bobber Balloons are the newest craze.    They come in a variety of colors and can be customized with your logo or special message.    The balloon is vinyl and is filled with air so you eliminate costly helium and the need to replace the balloon everyday.    A unit pays for itself in 30 days or less and you have a promotional product that will last for years with the proper care.

9.  Pennants are still a popular choice in making a statement on your parking lot.   There are many styles and designs to choose from which can also be color coordinated with your store or sales promotion.

10.  Promotional tents are a great way to build your brand.   You can get a lot of mileage from having a tent custom printed with your logo and sales message.    It’s an investment well worth the expense because it keeps giving and giving.

The key is putting enough time and thought into a yearly program that has both curb appeal and draws customers in the door.   We can help you with that and would be happy to help you set up an effective outdoor marketing campaign for the entire year.    Call or email us today for a consultation.   Be sure to mention this post to take advantage of our special NEW customer consultation rates.

Inflatables in Advertising and Promotion

Did you ever wonder if an inflatable really works? The question is legitimate however, the answer is more complex than

Welcome customers with a Themed inflatable.

can be answered with a simple YES! Yes, inflatables used in advertising and promotion can be very effective in drawing attention to your business or event. Over a 7 year period of serving Blockbuster Video and their Grand Openings nationwide, they found that stores that used an inflatable to open had as much as 25% more foot traffic than stores that did not have an inflatable. Marketing studies found that a majority of customers came from the local community which means they most likely drove by the business at some point during the week. When a new business opens you need get the word out that you are OPEN for business. An inflatable can be used very effectively to let the passerby know you are NOW OPEN or having your GRAND OPENING. Inflatables are also good for seasonal sales events, clearances, new model sales, and so forth. The list is too long to cover here. People are curious and if you host a Grand Opening, Sale or Special Event and everything looks the same then you are most likely missing the opportunity to win new customers. Compared to most any other advertising mediums, inflatable advertising is by far one of the most cost effective tools you’ll find. If you are looking for solutions to improve your foot traffic we can help. We can do site and traffic assessments as well as give you a professional insight on how an inflatable can benefit your business. With 26 years in the outdoor advertising area, we can save you time and money by offering consulting services throughout the year to enhance your sales and visibility. Don’t wait to start increasing your sales. Call us or email today.